Privacy Policy

Home Privacy Policy is owned and operated by Sunnyavenue Limited ("we/us"). We are committed to protecting and respecting your privacy. This privacy policy explains what information we collect about you through our website and how we use that information and the procedures that we have in place to safeguard your privacy.

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at "All About Cookies".

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

  • IP Address
  • Operating System type
  • Operating System version
  • Device Type
  • Language of the website
  • Web browser type
  • Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

Visitors to our website


This website uses cookies. When we provide services, we want to make them easy, useful and reliable. Where services are delivered on the internet, this sometimes involves placing small amounts of information on your device, for example, computer or mobile phone. This is known as cookies.

Statistical information

We may use aggregate information and statistics for the purposes of monitoring website usage to help us develop and our services and may provide such aggregate information to third parties. These statistics (e.g. IP address, operating system and browser type) will not include information that can be used to identify any individual.

Third Party Links contains links to websites owned and operated by third parties. If you follow a link to any of these websites, please note that they may have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Transfers outside of the EEA

Any information you provide to us will routinely be stored in the UK. To maintain and improve the functionality of our website, it may periodically be necessary for your information to be processed in countries within the EEA or outside of the EEA temporarily. In any such instances we will ensure that appropriate legal, technical and organisational measures are in place to ensure that our obligations in relation to your information continue to be met at all times.

People who use our website

If you choose to connect with an adviser on our website by either sending an enquiry sunny in-mail directly to a professional or using our sunny fact find form, you will chose to provide us with personal information.

Where you input this information on behalf of a third party (for example where you are seeking advisers for care services on behalf of a relative) you must ensure that you have the authority and consent of the individual to whom the information you have chosen to provide belongs.

We store this information securely. We collect this information so we can find a professional who can help you with your enquiry. This is the service we provide and when you submit an enquiry we consider that we have a contractual obligation to provide this service. Where you input information on our website prior to submitting an enquiry we will treat such information as if you have submitted an enquiry and may use the information to contact you to enable you to complete your enquiry.

Information you share with an adviser will remain confidential and will not be passed will not be shared with any other parties.

Whilst we require all advisers to comply with all laws and regulations, we do not have any control over or responsibility for how the professional uses the data you provide to them; however, advisers are also subject to Data Protection Legislation and are responsible for protecting and using your data accordance with the Legislation.

By using our services, you agree to waive your rights to have your personal data removed from any third parties, including advisers, own records who you have enquired with

We do not collect any credit card or other payment information from consumers.

People who create an account on our website

If you choose to create an account on our website, you will choose to provide us with personal information. stores this information securely. We collect this information so we can provide you with relevant content and features in your account. Your information will not be shared with any other parties.

We may also use your data to provide you with information which may be of interest to you by email. You will need to opt in to receive these communications and whether you choose to do so will not affect the service we provide to you. If you choose to opt in, you can opt out of receiving these communications by using the relevant check boxes on the forms we use to collect your data, in your account, or clicking the unsubscribe link in emails. You can also unsubscribe at any time by contacting

Advisers who subscribe to our website

Information we may collect

When you subscribe to a Sunny Avenue adviser plan on you are seeking to enter into a contractual agreement with us and all of the details you provide to us are deemed to be necessary to enable us to prepare for and subsequently fulfil our contractual obligations to you. We may ask for business information which may include personal details.

You will be entirely responsible for the content of your profile, You may amend your profile at any time by logging on to your account and updating the relevant information or by contacting our services team and you must amend your profile where any details have changed.

How we use the information

We use information held about you in the following ways:

  • To carry out our obligations to you and to process your application effectively
  • To fulfil our obligations to you in accordance with the contractual terms that govern our relationship with you
  • To ensure that content from our site is presented in the most effective manner for you and for your computer
  • To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes
  • To allow you to participate in interactive features of our service, when you choose to do so
  • To notify you about changes to our service

We may also use aggregate information and statistics for the purposes of monitoring website usage to help us develop and our services and may provide such aggregate information to third parties. These statistics (e.g. IP address, operating system and browser type) will not include information that can be used to identify any individual.

As you are a adviser, we will use your personal information to send you information about products and services of ours which we think may be of interest to you. Where we use your information in this way we consider that we have a legitimate interest in using your information for this purpose having balanced the potential benefits to you, the nature of the personal information we will utilise (being largely in the public domain) and our own commercial interests. This may include contacting you by post, telephone and email. Where you receive such information you may opt out at any time by logging on to your account, or by clicking the unsubscribe link in the emails.

From time to time you may have the opportunity to opt in to emails from quality brands we have selected to be partners. You can unsubscribe from these emails at any time by logging on to your account, or by clicking the unsubscribe link in the emails.

Provision of services by our Group

Elements of the services we provide to you under any agreement between you and us or as a result of any consent received from you may be fulfilled by any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries.

Disclosure of the information to third parties
  • To take advantage of some parts of our Service you may be required to log in or register with us. We and any third parties who host or maintain our Service may need to collect information about you and your computer to enable you to do so. The information will be collected when you register with or log in to our Service.
  • We will share your information if we are under a legal obligation to do so or otherwise as agreed in our terms of use.
Subscriber’s public information

Profile information submitted for display on the website is information intended for the public domain and therefore cannot be classed as private. By submitting your profile information to, you give us unconditional permission to use this information regardless of any moral rights, copyright, service mark, trade mark or patent laws. Further, you allow us to publish, modify, edit, translate, distribute and otherwise reproduce the information in whatever format we choose.

How we store your information

We take your online security seriously, whether you are a consumer visiting our website or an adviser advertising on our website. Full details of how we protect the information you provide us are given below:

  • For consumers who send a sunny inmail on our website or register for an account, the secure server software encrypts all information you input.
  • For advisers who subscribe to our services, when you register your profile and the details relating to it, the secure server software encrypts all information you input.
  • As an additional security measure for advisers making purchases on our website, credit card numbers are encrypted both before an order is processed and when stored on our database.
  • To securely receive payments over the internet, we use Secure Sockets Layer (SSL) technology to protect your personal information and payment details. We take security seriously and have put in place appropriate physical, electronic and managerial procedures to safeguard the information we collect.
  • We comply with the standards, procedures and requirements laid down in all UK Data Protection Legislation to ensure that your personal information is kept secure and processed fairly and lawfully.

The transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to or from our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Your Agreement

By subscribing or otherwise using, you agree to your information being gathered and used in the ways described in this policy.

If we change our privacy policy we will post the changes on this page, and may place notices on other pages of our website, so that you may be aware of the information we collect and how we use it at all times. Continued access to and use of the website will signify that you agree to any such changes.

Your rights

Under the Data Protection Laws, you have a number of important rights free of charge. In summary, those include rights to:

  • access to your personal information and to certain other supplementary information that this Privacy Notice is already designed to address
  • require us to correct any mistakes in your information which we hold
  • require the erasure of personal information concerning you in certain situations
  • receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations
  • object at any time to processing of personal information concerning you for direct marketing
  • object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you
  • object in certain other situations to our continued processing of your personal information
  • otherwise restrict our processing of your personal information in certain circumstances

For further information on each of those rights, including the circumstances in which they apply contact the Information Commissioner’s Office.

If you would like to exercise any of those rights, please:

  • email,
  • let us have enough information to identify you eg your name, address and an order number,
  • let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill), and
  • let us know the information to which your request relates
Lodging a complaint

We hope that we can resolve any query or concern you raise about our use of your information.

The Data Protection Laws also give you right to lodge a complaint with a supervisory authority. The supervisory authority in the UK is the Information Commissioner who may be contacted at or telephone: 0303 123 1113.

How to contact us

We welcome your views about this site and our privacy policy. If you would like to contact us with any queries or comments please email or write to:

Sunnyavenue Limited

Website disclaimer

This website contains information on independent financial advisers, financial advisers, mortgage advisers, care providers, solicitors, accountants, insurance advisers, later life advisers, commercial advisers, who provide advice and services in the UK. The information is directed only at persons in the UK.

Sunnyavenue Limited, and the owners of any other website through which this information can be obtained do not endorse or approve any of the independent financial advisers, financial advisers, mortgage advisers, care providers, solicitors, accountants, insurance advisers, later life advisers, and commercial advisers listed in the directory or any advice that they may provide. While undertakes a number of checks to ensure that information provided through its search is correct, it is your responsibility to satisfy yourself that the advertiser you see is independent and appropriate for the business you are transacting and/or any service you are seeking. Any decision to transact business with or take up the services of a subscriber is made by you on the basis of your own enquiries.

The materials contained in are provided for general information purposes only and do not constitute professional advice. Sunnyavenue Limited and do not accept any responsibility for any loss, which may arise from reliance on information contained in this site and accept no responsibility for information provided by third parties as any links to third party sites are provided solely as a convenience to users and at your own risk.

Sunnyavenue Limited and give permission for the downloading, printing, and temporary storage of one or more of the documents or pages retained on this website for personal use or internal business use for the purpose of finding professional advisers for your business only, and for no other purpose. The reproduction or transmission of the contents of this website is prohibited without the prior written consent of Sunnyavenue Limited.